Industry eco-system mapping

Having worked with startups from in- and outside the industry, it is clear that navigating the industry is often a challenge.

Therefore a too narrow approach is often taken to targeting customers or partnerships e.g. often focus is only the largest shipping lines, leading to missed opportunities or failed commercial scaling.

Therefore below quick outline of some of the stakeholders - meant as a guide, and to be refined over time based on input from the market - so drop a line back at the bottom of the post, if you see anything missing.

Maritime / ship services

• Equipment suppliers

• Stores / provision suppliers

• Recycling and HazMat management services

• Maintentance and repair services

• Cleaning services (water, oil e.t.c.)

• Surveying services

Shipbuilding

• Shipyards

• Equipment suppliers

• Raw material suppliers

• Labour / trade unions

• Landside work-force

Terminals

• Container terminals

• Liquid bulk terminals

• Dry bulk terminals

• General cargo, project cargo and offshore terminals

• Ro/Ro terminals

• Cruise terminal operators

• Stevedoring suppliers

• Labour / trade unions

• Landside work-force

Ship management

• Crew management

• Technical Management

• Alliances

• Crews

Financing, sales and purchase

• Owners

• Charteres

• Trade financing

• Ship broking

• Infrastructure (ports, terminals) financing

• Ship financing

Technology / equipment manufactorers

• Hardware

• Software

• Material suppliers

• Safety suppliers

Policy makers and regulators

• Customs

• Security providers

• Ship registers

• Arbitrators

• Regulators

• Competition authorities

• Classification societies

Customers

• Shippers/consignees

• Logistics / 3PL’s

• Forwarders

• End consumers

Sea transportation

• Tankers trampers

• Dry bulk trampers

• Container lines

• Cruise lines

• Ro/Ro lines

• General cargo lines

• Offshore supply

• Feeder operators

Port services

• Husbandry / agents (coordination, crew changes, payments and logistics)

• Pilotage

• Quay services such as mooring

• Diving work

• Bunker services

• Tug services

• Surveying services

Inland services

• Depot and storage providers

• Truckers

• Rail

• Barge operators

Government and landlord

• Port authority

• Customs

• National security and border control

• Naval

Other

• Shipping intel providers

• Cargo intel and tracking providers

• Insurance

• Legal

• Corporations from other industries

• NGOs

• Academia / education

Innovation

• Startups

• Scaleups

• VCs / investment funds in innovation

• Individual in or outside innovators

• CVCs

• Corporate Innovation Departments